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MAKING YOU IRRESISTIBLE

TO INVESTORS

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FOUNDER FOCUS

67% of startups stall at some point in the VC process and fail to exit, or raise follow-on funding.

 

Too often this is due to the dilution of the founders time as the business scales, and they lose focus on their actual purpose.

 

We allow a founder to be selfishly focussed. Giving them the headspace and confidence to get their job done, whilst we do ours.

65% of investors rank 'marketing and go-to-market acumen' as the key attribute they look for in an investible business.

BEEN THERE...

We're all founders in our own right. We've worked weekends, missed birthdays and agonised over our businesses day & night.

 

And yes we have the scars to prove it.

As a team we have over 60 combined years experience in scaling businesses, a broad collective of individuals across every discipline.

BRANDS WE'VE WORKED WITH

NO SMOKE

Our 4 step process holds a mirror up to your business.

 

We look for cracks across the fundamental areas an investor looks for, and the reasons most startups fail.

 

Then we tell you it straight, with a clear plan-of-attack.

Brand, Digital, Media and your Go-To-Market Strategy.

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YOUR TEAM

Greg Maull
Partner

Strategy, Commercial, Op's & Investor.

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Mark Jackson
Managing Partner

Marketing, Media & Business Modelling.

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Paul Mellor
Partner

Brand, Creative Strategy & Advertising.

48% of start-ups fail to secure a second round of funding.